Media

The CMO Club and IBM study features medCPU’s own CMO

Posted on 08/27/2015

A recent study entitled “Marketing is a (Buyer) Journey, Not a Destination,” finds marketing budgets are on the rise and being spread across all stages of the buyer journey. It’s exciting to see medCPU’s very own CMO, Yoni Ben-Yehuda, quoted within the research findings. He says, “The Golden Rule: not having an ego in marketing.” This further accentuates the fact that medCPU’s team is built on the highest caliber of employees working collaboratively to help improve patient care and drive efficiencies through its technology.
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